Inbound Marketing for Small Business
Time & Location
About the Event
Inbound Marketing for Small Businesses
DIY workshop hosted by Tessa McSwain of Fablefox Marketing
Marketing is essential for businesses of all sizes to thrive, but many small business owners don’t have extra time or big budgets to dedicate to their marketing efforts. Inbound marketing is a cost-effective strategy that attracts customers to your business while their interest in the products or services you offer is high and they are most likely to engage. In this DIY workshop hosted by Tessa McSwain of Fablefox Marketing, you’ll learn about inbound marketing, how it differs from traditional outbound marketing, and get hands-on experience with five digital inbound techniques that will take your DIY marketing efforts to the next level!
This is a hands-on workshop so please bring a computer if you can. If your website is built on Wordpress and/or you have an existing MailChimp account please have your login information available so you can access your accounts.
WHAT WILL BE COVERED:
-Search Engine Optimization (SEO) basics
-Pay per click (PPC) advertising with Google Ads or Facebook Ads
-Opt-in email marketing
TOOLS WE WILL USE:
-Wordpress + plugins (Elementor, Yoast SEO)
-Google Ads/Facebook Ads
WHAT YOU WILL GET:
-1.5 hour workshop
-Fablefox Marketing Small Business Strategy Guide and Resource List
-Free Mailchimp account if you don’t already have one
Email Tessa with any questions at email@example.com
Fablefox Marketing — Your story. Cleverly told.
Fablefox Marketing is a digital marketing and communication agency based in Hawaii and available anywhere. We help small businesses and nonprofits tell their stories, capture attention and drive their businesses online.